Episode 53

B2B marketing is broken, Demand Gen is the new way | Christopher Roche, CEO Catalyst Consulting

Published on: 20th September, 2022

If you are a Fintech B2B company, or a SaaS company as great as your product may be you rely on your marketing to generate leads and on sales to go on on long education periods till you close your prospect

This model is broken! Why because only 1 - 2% of your audience is in buying mode at any point in time, and then those leads conversion rates into sales are ridiculously low - eg below 1%.

We know it’s painful and it’s a matter of survival for most…

In this episode, Chris Roche, CEO of Catalyst consulting gives us an alternative: Demand Generation. 

  • What is it? 
  • Why is current lead generation marketing broken? Eg download a paper in exchange for your email
  • The real benefits in your sales cycle and ROI
  • How to convince your CEO or ExCo
  • and much more

A must listen if you are in the product, marketing or sales team … and even more so if you are in ExCo

Do send us your comments and questions and reach out to Chris if you want to know more and have a consultation

Cheers, 

Monica

You can find Chris here 

LinkedIn: https://www.linkedin.com/in/chrisjroche/

Catalyst: https://www.catalystconsulting.services/

TikTok: chris_roche

 

And you can find me here:

LinkedIn: https://www.linkedin.com/in/monicamillares/

Telegram: t.me/Fintech_with_Moni

TikTok: @moni_millares

Instagram: @moni_millares

 Disclaimer: 

This episode does not constitute professional nor financial nor health advice and does not represent the opinion nor views of my current, past or future employers; nor those of the guests. The guest has agreed to record and release our conversation for the use of this podcast and promotion in social media.

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About the Podcast

AI and FinTech Learnings
Microlearning curated by Monica Millares
Welcome to AI & Fintech Learning. A pod for product managers, founders and innovators working in Fintech who want to stay ahead of the game in an industry that is changing so fast. AI & FinTech Learnings is a short form podcast featuring AI generated audio summaries of reports, PDFs, and ideas I’m actively learning from. Each episode is created using NotebookLM, based on curated materials and prompts by me, Monica Millares, to turn content into actual learning. If you want your report to be featured reach out, enjoy the learning!

About your host

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Monica Millares

Monica is a Fintech entrepreneur passionate about delivering solutions that help people manage their money better - because sadly, most of us are in a vulnerable financial position.

She moved to Malaysia as part of BigPay's founding team to help build and launch what is now one of the fastest growing Challenger NeoBanks in South East Asia.

Prior to BigPay, Monica was one of the first joiners in UK Challenger Bank, Tandem, where she helped build a digital bank from scratch.

She is a product and customer experience senior business leader with over 17 years experience working in highly pressured, fast changing environments.

Monica is a mindset coach and the host of Mind of Success - a personal development and entrepreneurship podcast for the ambitious and entrepreneurial woman.

She has a background in Engineering and holds a Master’s Degree in Information Systems Management from the London School of Economics.